How it works
We work with what your company already has.
Your CRM knows what is happening in sales. Your analytics shows what is happening on the website. Marketing and customer care have their own numbers. Smartin connects them and looks for what needs a leadership decision.
What we watch for you
The whole customer journey. Not just sales.
Every day we compare what is happening on your customer's journey with what should be true. When something gets stuck, you hear about it on Monday, before you feel it in revenue.
- Websitevisits that don't lead to an inquiry
- Inquirya lead with no reply or next step
- Negotiationdeals stuck for more than 30 days
- Closingwin rate dropping, losses with no reason
- Onboardinga new customer with no set process
- Usagea customer nobody has talked to in three months
- Retentioncustomers leaving, not expanding, not renewing
The modules behind it
What you sell and how you go to market
Compass. Tests an idea with six questions before you put money into it.
GTM. Turns a tested idea into a plan: who to sell to, through which channels, at what price.
Playbook. How the company works, written down as rules tied to numbers.
What we know about the company
Company map. What is backed by evidence and where evidence is missing, area by area.
Hypotheses. A claim without evidence gets an owner and a deadline for testing.
Decision cards. What you saw, what you decided and expected, and what happened.
Your customer's journey
Customer journey. A traffic light from website to retention, every day.
How you work with it
Monday brief. One thing, one request, what changed.
Memory in your AI. Your Claude or ChatGPT has everything above at hand.
How we work with data
We don't trust anything until we've checked it.
Your data stays yours. Read access only, no copies outside the company.
Measurement
How we measure what we delivered
Every claim about impact belongs to one of three levels and has a source. What we can't back up, we don't say.
| Level | Client example |
|---|---|
| 1. What was built | playbooks for sales, marketing and customer care; a six-stage pipeline; hiring a salesperson in three rounds |
| 2. What changed in how people work | leadership decides on a two-week cycle, with three hypotheses at most; marketing moved its budget based on conversion to SQL |
| 3. What moved in the numbers | stalled deals 52% → 35%; revenue and win rate not yet, first measurements on September 30 and October 30 |
Your AI knows it too
"I can do this myself with AI." Try it. Then ask what you decided in May.
AI without your company's memory and without verified data gives you opinions. Over months, together with you, we build your company's memory: what you saw, what you decided, what you expected and what happened. Rules, a company map and a customer journey built on your real data.
And you have this memory in your AI. Smartin connects via MCP to the assistant you already use (Claude, ChatGPT). You ask: what did we decide about pricing, which rules apply, which deals are stuck. It answers from your company's memory, not from the internet. The Dype leadership team works with it in their AI every day: they read it, build on it and record new decisions themselves, without us.
- decision memory: what we saw, what we decided, what we expected, what happened
- company rules with their status and the date of their last check
- company map and customer journey with the current traffic light
Your data stays yours. Read access only, no copies outside the company.
Frequently asked questions
What CEOs ask us
What is Smartin?
Smartin finds where a B2B company is losing money and sees the leadership team through the change. Every day it compares data from the CRM and analytics with what should be true. Every Monday it sends the CEO one thing to do, and six weeks later we measure whether it worked.
Who is Smartin for?
For owners and CEOs of B2B companies with 40+ people that have a sales team, a CRM and data, but whose growth has stalled and nobody can tell why. Companies without a sales team and without data should start with Compass for free.
How much does Smartin cost?
The program costs €1,500 per month excl. VAT, the same for all twelve months, with no hourly billing. The Diagnosis on its own costs €2,900 excl. VAT, one-time. If you continue with the program within 30 days of the end of the Diagnosis, we deduct €2,900 from the price of your first months. For companies with 100+ people we build a program for the whole leadership team and agree on the price separately.
How soon will I see results?
The Diagnosis takes three weeks and ends with the first three decisions. Then we carry out the change over two to three months. At one client (B2B software, 40 people) the share of stalled deals dropped from 52% to 35%.
What data do you need and what do you do with it?
Read access to your CRM, analytics and shared exports. You upload nothing and nobody writes code. Numbers are calculated by code from your data, not by a language model, so the same data gives the same result. Your data stays yours, no copies outside the company.
How is Smartin different from a consultant or an interim manager?
We don't stop at a report and we don't leave a PDF behind. Every decision is recorded with what we expected and what happened, every rule has the date of its last check, and the leadership team has all of it in its own AI. When a specialist from our partner network is needed, they skip the intake analysis and get straight to work.
Does Smartin work with ChatGPT or Claude?
Yes. Smartin connects via MCP to the assistant you already use. Ask what you decided about pricing, and it answers from your company's memory, not from the internet.
What is Compass?
Compass tests an idea for free before you put money into it. It breaks the idea down into six pillars (customer, problem, product, sales, price, return) and shows, for each one, what you have verified and what you only believe so far.
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