Smartin · Martin Souček

We find where your company is losing money, and we see you through the change.

It often looks like a sales problem, but the real problem is somewhere else entirely. We go through the whole customer journey, every Monday we tell you one thing to do, and six weeks later we measure whether it worked. If it didn't, no harm done. We just stop doing it.

Book 30 minutes 30 years of building companies · 10 years of working with CEOs
52% → 35%
of deals stalled

B2B software, 40 people. In two to four months at two companies: a sales playbook, a new pipeline in the CRM, a new offer, a new salesperson hired. 62 recorded decisions, each with what was expected and what actually happened.

Legal SystemsDypeFrank BoldBeiT

Clients. You'll find the partners we work with on the About page.

This is what a Monday with us looks like

Stop running your company on gut feeling.

You don't get a dashboard or a report. You get what you need to decide: what to do, what to leave alone, and how you will know it works. We don't sell a tool you have to click through. We sell work that gets done.

Every decision stays on record with what we expected and what happened. Your company turns from a black box, where things happen and nobody understands them, into a glass box you can see inside.

Client (B2B software, 40 people) · Monday brief

Hello Tomas,

Most important this weekThere are too few new leads. Nine came in during August. Your target for the end of September is twenty-five. Everything else in this brief matters less.
One request for youSince September you have been reaching out to partners yourself, but nobody can see how many you have contacted or whether any of them has referred anyone yet. Please log every partner you contact in the CRM. A name and a date are enough. Every Monday I will then report how many there were and how many leads they brought in. Just reply "yes".
What you dealt with last timeTwenty deals were stuck. Nine of them now have a next step, we marked six as lost, and five are waiting for an update from the sales team. I don't need anything from you on this.
What changedIn thirty days you won fifteen deals and lost fifty. It looks worse than it is: most of the losses are the cleanup of those twenty stuck deals. Thirteen of forty deals are stalled now, under a third, as you wanted.
What is fineYou are not losing on price. Price was the reason in four out of a hundred lost deals.
What nobody knows todayWe don't know whether your customers are staying: you haven't spoken with four out of five of them in three months. And we don't know whether you make money on every customer, because the billing numbers are missing. I can find out the first one within two weeks if you want.
Two datesSeptember 30 is the deadline for your target of twenty-five leads. On November 30 we will evaluate whether the new website copy brought in more leads.

Martin

What the system keeps track of for you · excerpt from the traffic light
Customer journey. From the first website visit to the contract renewal, compared every day against what should be true. Status: 14 tracked points, 3 need attention. Top issue: customers nobody has talked to in three months.
Playbook. What you do, written down as rules tied to numbers. When a number stops fitting, the rule is reopened. Status: 16 rules, 9 backed by data, 7 pending.
Decision memory in your assistant. Your Claude has access to everything above. Waiting for you: 4 open decisions. Try asking: "What did we decide last week and what of it is still running?"

The brief is real, the client anonymized. Names and numbers changed, the format did not.

How it works

Three steps. No PDF that nobody opens.

1

Diagnosis, the first three weeks

You give us read access to your CRM, analytics and exports. A half-day workshop with the leadership team: which claims about the company are backed by evidence and which are not. You get a company map with area owners, a customer journey traffic light from website to retention, and the first three decisions.

2

Change, months two to three

Every Monday a brief with one priority. Each decision has an owner and a deadline. This is when we build the things your team will keep using: a sales playbook, a CRM pipeline, rules, an offer, onboarding for a new salesperson. Martin meets the leadership team every 14 days for 45 minutes: what moved, what is stuck, what comes next.

3

Rhythm, from month four

The company now keeps the rules that proved themselves running on its own. The playbook, company map and brief are connected: a change in one place carries over to the others, and every rule has the date of its last check. When a rule stops holding, we reopen it. Martin meets the leadership team once a month for 90 minutes.

  • Us
  • Martin leads the Diagnosis and the regular leadership meetings
  • Smartin pulls the data, does the math and prepares the brief
  • we record decisions and what came of them
  • Your team
  • makes the decisions and owns the rules
  • carries out the change in the company
  • fills in what isn't in the data
How we measure what we delivered →

What we watch for you

The whole customer journey. Not just sales.

Every day we compare what is happening on your customer's journey with what should be true. When something gets stuck, you hear about it on Monday, before you feel it in revenue.

Everything we watch →

Who it's for

Owners and CEOs of B2B companies with 40+ people.

You have a sales team, a CRM and data, but growth has stalled and nobody can tell you why. Typically when:

  • sales is moving from the founder to a sales team,
  • the company is launching a new product,
  • deals are stuck and meetings go around in circles.

You are typically already paying, or planning to pay, for consulting, change management, interim management, external coaching or leadership mentoring. Smartin turns that money into a system that stays in the company.

Who it's not for. Companies without a sales team and without data. And CEOs who want a report, not a decision.

No sales team or data yet? Start with Compass for free →

Why us

We are not sales coaches.You know how it goes: Frank isn't selling enough, so we replace him. And guess what, it still doesn't work. The problem usually wasn't Frank. It was the offer, the process, or what marketing hands over to sales. That's why we watch the whole customer journey, from the website to retention.
We don't stop at a report.We see you through the change: playbook, pipeline, hiring, CRM rules. 13 finished deliverables at two clients in four months.
We leave a system behind, not a PDF.Every rule has the date of its last check and every decision has its outcome. 62 recorded decisions. And your team has it in its own AI, not in a binder.
When the system isn't enough, a specialist steps in.We have partners and consultants who handle specific things the system can't: marketing (Leadopo), data and reporting (Stratodata), finance and CFO review (Dype), contracts and documents (Legal Systems), law (Frank Bold), software development (Meta IT). Smartin already holds everything about the company: how it works, what it tried, what it decided and what came out of it. So the consultant skips the intake analysis and gets straight to work. That saves you a lot of time and money.

Your AI knows it too

"I can do this myself with AI." Try it. Then ask what you decided in May.

AI without your company's memory and without verified data gives you opinions. Together with you, we build your company's memory, and you have it right inside your AI (Claude, ChatGPT): ask what you decided about pricing and it answers from your data, not from the internet.

How it works with your AI → Your data stays yours. Read access only, no copies outside the company.
Martin Souček

Who is behind it

Martin Souček

I have been building companies and sales teams for thirty years. At Yieldigo I built a sales operation that sold pricing software to enterprise customers. I founded 24SNAiLS, one of the largest film distributors in the Czech Republic. I mentor B2B startups at the Ment2Grow accelerator. Almost every company I met had plenty of data and made decisions on gut feeling. That's why Smartin exists: a method I have been using since 2020, and a tool that does the grunt work for us.

More about us and who we work with →

Price

€1,500 per monthexcl. VAT, the same price for all twelve months
  • the Diagnosis and a half-day workshop with the leadership team
  • a Monday brief every week
  • regular meetings with Martin (every 14 days for the first three months, then once a month)
  • decision memory and a quarterly summary of what we built together
  • crisis intervention at a fixed price with a guaranteed response time

No hourly billing. A live API connection to your systems is arranged separately.

Diagnosis on its own

€2,900 one-timeexcl. VAT, no further commitment

Three weeks, the same as the first step of the program: read access to your data, a half-day workshop with the leadership team, a company map with area owners, a customer journey traffic light and the first three decisions.

If you continue with the program within 30 days of the end of the Diagnosis, we credit the €2,900 toward your first months.

Do the math yourself. Every week someone has to pull data from the CRM and analytics, compare it with what should be true, prepare one decision for the leadership team, record what was decided, and six weeks later measure whether it worked. On top of that, write the playbooks, pipeline and rules your team works by. What would a person or a firm doing all this cost you?

100+ people

For companies with 100+ people we build a program for the whole leadership team, with a dedicated analyst. Priced separately.

Book 30 minutes →

How to start

Thirty minutes. I'll show you a Monday brief built on real data, and we'll go through which claims about your company you can back up. Then you decide.

Book 30 minutes

hello@smartin.work