Compass, free

Does your idea hold up, or does it just sound good?

Compass breaks every idea down into six assumptions and shows, for each one, what you have verified and what you only believe so far. One piece of evidence from reality outweighs a hundred opinions from a meeting.

Pillar	Key question
Customer	Do we know who it's for and how big the market is?
Problem	Do they have a real problem they are already trying to solve?
Product	Why are we better than what they use today?
Sales	How will we sell it and what does the customer get?
Price	How much will they actually pay?
Return	Is it worth it?

The full kit, free

Everything we use with our clients

What you get

Method and guide. You know right away which pillar to start with and why.

Six working documents, one per pillar. Each has three test depths, from a few days to a month, and clear criteria for when the pillar counts as verified.

Customer interview templates. Find out whether the problem really exists and how much people will pay to solve it.

ROI calculator in Excel. Three scenarios and a break-even point show whether the idea pays off even in a worse case.

A guide for your AI. ChatGPT or Claude walks you through the whole test step by step.

A plugin for Claude. Prepares the whole kit tailored to your idea.

For Claude users

A plugin for Claude Code and Claude Cowork

As a plugin, Compass collects ideas from your conversations as you go, shows which ones are worth testing, and once a week prepares a one-page finding. The data stays in your files.

Claude Code: type these two commands into Claude.

/plugin marketplace add Smartin-Martin/smartin-marketplace
/plugin install smartin-compass

Claude Cowork: in the plugin settings, add the marketplace Smartin-Martin/smartin-marketplace and install Smartin Compass.

Not sure how? Send this page to your IT team. It takes two minutes.

What's next

If the idea holds up, we build a plan for it.

Who to sell to, what to offer, through which channels, at what price, and how we'll know it works. But sales, price and return are decided by the numbers in your CRM and accounting. Those we can verify every week on real data.

Book 30 minutes