For a while now I've been putting together weekly overviews for a few B2B companies, and I've noticed something I didn't expect at the start.
Of course it's useful to see the numbers every week and catch what needs attention. But after a few months, that's no longer the biggest difference.
The bigger one is that you remember what happened before.
Why sales dropped in May. What you changed afterwards. Why you stopped one campaign and put more money into another. What you expected from the new salesperson. And whether any of it actually worked.
Most companies have all the data stored somewhere, but almost none of this history. So leadership meetings often start with people trying to remember what happened last time.
When you do this work every week, that gradually disappears. You don't just see where the company is today. You know how it got there.
I think that's why it's much more useful for the CEOs I work with than a monthly dashboard or yet another reporting tool.
They don't need more numbers. They need someone who knows those numbers, remembers the context and tells them what deserves attention right now.
If you're still doing this yourself, on top of everything else, in the evenings or on weekends, write to me.