Every Monday we tell our clients where their customer journey is losing money, and then we measure together whether the change worked. From this week I am doing the same thing in public, on my own company. Every Monday I will write here which weak point I found on our own customer journey, what we are trying and how it turned out. I take the numbers only from our own Overview, the same one our clients see.
Where we are today
In the last 30 days, two people downloaded the Compass kit from the website, and none of them has booked a call yet. That is our weakest point: few people download the kit, and those who do don't get as far as a conversation yet.
What we are trying
We have 8 experiments running in Smartin right now. Each has a target and a deadline, and the system calculates the result from the data:
- The free Compass kit brings more leads from the website: 2 leads in the last 30 days, target at least 10 by 15 Nov
- Compass leads book a call: 0 calls today, target at least 1 by 15 Nov
- A letter to a company's leadership leads to a call: at least 3 calls by 31 Dec
- Outreach with a reason why now gets a reply: at least 3 replies by 31 Dec
- Partner firms try the Overview with a client: at least 1 pilot from 10 partners contacted by 15 Dec
- The 14-statement test for leadership brings contacts: at least a fifth of those who finish it leave an e-mail with consent, by 15 Dec
- A CEO invited by a client to their Overview books a call: at least 1 by 31 Dec
- This diary brings people to Compass: at least 10 kit downloads in December from links in the posts
How it turned out
The first week is just starting. I will write the results here in the next part, including the ones that don't work out.
Do you measure your own sales like this? Write to me at hello@smartin.work and tell me how you do it.