A company I worked with had been stuck for three years.
Good product. Solid team. Decent pipeline. But growth had stopped.
The CEO kept saying: "We need better marketing."
When we looked at the data, marketing was fine. The problem was in sales. The team was still selling the way the founder sold in year one. Feature demos. Deep technical presentations. No discovery. No qualification.
They didn't need better leads. They needed a different way of selling.
Six months later they had it. Revenue followed.
A pattern I see over and over: the symptom is in one place, the cause somewhere else entirely. And the longer you treat the symptom, the harder the cause is to find.